Cruise 2024 Show

Cruise 2024 Show

Nicolas Ghesquière presented his Louis Vuitton Cruise 2024 Show live from Isola Bella on Lake Maggiore in Italy on Thursday, May 25th.​​


Imagined as a tale of the extraordinary, the collection is open to a myriad of influences revealing a hybrid elegance of baroque opulence and neoprene. Like Isola Bella, a ship of greenery sailing between myth and reality, Nicolas Ghesquière finds the new balance of a contemporary femininity and ultra-romance in this paradoxical notion.


Reflecting the progression from nautical to botanical, the silhouettes are adorned with silks and sequined embroidery, emulating scales and the movement of water. On dry land, prints flourish and lines become sculptural, while bags mark a post-modern tale, enveloped in the new Monogram Dune or in colorful variations of Épi leather.

Isola Bella, Lake Maggiore

Like a shimmering mirage, the opulent allure of Isola Bella lends itself to the scenography through its baroque beauty and flourishing flora. Imbued with a rich heritage, an enchanting dream forms, transcending time.


Friends of the Maison were invited to watch Louis Vuitton's Cruise 2024 Show live from Isola Bella on Lake Maggiore in Italy.