LV Lovers
What will you do when the sun shines on you?
The New Men’s Perfume
Born from a creative dialogue between Men’s Creative Director Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud, the uplifting new perfume for Men captures the essence of the community: radiant light.
An Ode to Light
Echoing the philosophy, which highlights the invigorating power of light as a source of life, Louis Vuitton’s Master Perfumer conveys the scent of the sun’s rays illuminating the skin in a distinctive perfume.
The theme of sunlight inspired us to convey photosynthesis in scent. If you look at life, photosynthesis is the starting point for everything.
